AFROTRONIX

Though raised in Artemisa, an hour outside of Havana, Alex Cuba’s artistry is as far-flung as the place he has settled and lived for over fifteen years: Smithers, BC, 14 hours north of Vancouver. His music at once incorporates his roots and is a unique amalgam of styles, having collaborated with artists ranging from Jason Mraz to Ron Sexsmith and Nelly Furtado; and bringing together melodies, popsoul hooks and rock chords in songs that may seem to bear little resemblance to traditional Cuban form.

 

A forward-thinking, indie-minded artist, Alex Cuba has amassed a steadily growing following among critics and fans. With over 20 awards and nominations to his name, including 4 Latin Grammys and two Junos Awards and three Grammy nominations.

 

Alex carries his Cuba within, incorporating subtle jazz influences, gained from his early years as a bass player in Cuba, and tasteful, sophisticated chords and lyrics expressing his poetry in an undeniably Cuban way. His growing body of work defines a unique musical place in the Latin diaspora.

 

Building on the 2017 Grammy nominated release Lo Unico Constante with its back to roots introspection, his new collection of songs was released in September 2019, including 6 featuring’s with Latin American singers and songwriters. Alex joined with Toronto based engineer, John Bailey to record in Gibson’s BC at The Farm Studio.

 

A decision to record all the instruments came to Alex Cuba years ago when the making demos for new songs and wanting to share that undeniable personal sound. A series of singles were released leading up the album release, the first titled, Yo No Sé. Followed by Dividido, the first duet to be released featuring Silvana Estrada. “Sublime,” holds a special spot in the musician’s heart as it’s the record that took him back to Cuba and reflects his formative journey to the present. Alex recounts, “I grew up listening to people like Omara (Portuondo) and Pablo Milanés, who is the Cuban Bob Dylan, and really wrote the songs that they appear on with their spirit in mind.”

 

 

 

 

 

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ALEX CUBA

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